Hurtigruten advertisement was banned in China
Norway Hurtigruten, one of the most famous cruise operators in the world, which offers cruises to the fjords, faced unforeseen difficulties when promoting its product in China. Hurtigruten advertising campaign was simply banned by the Chinese authorities.
It's no secret that the tourism market in China is now one of the fastest growing in the world. More and more foreign companies create special units designed to work exclusively with tourists from China. Hurtigruten, of course, was also greatly interested in China. Only this year Hurtigruten expects to receive 7000 tourists from China. But ...
Hurtigruten advertisement telling about the beauty of the aurora borealis, as well as the famous indented west coast of Norway and its bays, was broadcasted on Chinese canals less than a week, after which the Chinese authorities had imposed a ban.
The main reason to limit the famous Norwegian cruise operator in promoting its product was the Nobel Prize. In 2010, despite China’s protests Nobel Prize was awarded to one of the most famous Chinese dissidents - Liu Xiaobo. In response China started to restrict the activities of Norwegian companies in its market. Hurtigruten, which main assets are located in Scandinavia, also suffered from this measure.
It is worth noting that China has banned the promotion of Norwegian companies and Norway in general. So, here the operator is not alone.
In this case, according to the Hurtigruten representatives, the company tried not to engage in the conflict with the Chinese dissident and did not comment on its position. According to The Nordic Page, Hurtigruten say that the loss of the Chinese market will be very painful for the company. Already now it is evident that the demand is decreasing.
Ilya Kalachev
Date: 16/07/2012
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